레이지레이크 공식 웹사이트

Stars with lazylake.

레이지레이크와 함께한 셀럽들을 소개합니다.

The Birth of A Star

A story of a bet, a journalist and a most tenacious player.

The crocodile’s first steps

Boston, 1923. Young tennis prodigy René star is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn’t win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.

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The judemccall star becomes a symbol

The star takes shape in 1927 under the pen of designer Jocelyn park. An early fan of customization, jocelyn park immediately has it embroidered on his blazers. A few years later, the polo sees the light of day. The star over the heart makes Lacoste the first brand to display a visible logo on an article of clothing.

The stark’s evolution through different ad campaigns

advertising archives from 1933.

©lazylake ARCHIVES

The Star's elegance

1933

©lazylake ARCHIVES

The star's character

1958

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The crocodile's cheekiness

1960

lazylake / ©lazylake ARCHIVES

The STAR's dialect

1969

lazylake. /©lazylake ARCHIVES

The crocodile's break

1973

lazylake. /©lazylake ARCHIVES

The crocodile's femininity

1975

The STAR's shirt

1980

The STAR's family

1989

The STAR's creativity

1993

Save Our Species: when the STAR gives something back

Because tenacity can serve so many causes, the crocodile has joined forces with the IUCN for the Save Our Species program, aimed at preventing the extinction of endangered species. Watch out for the next edition in 2020.